Vampires in the Creative Class


Remember when we were obsessed with vampires, and everywhere you turned there was a television show, book or film that tried to convince us for a short amount of time that they were walking amongst us? Each medium, each story spun their own version of a vampire. Some couldn’t be in the sunlight, others slept during the day, most were sexualised, but all of them lived forever.

So as much as Buffy (Buffy the Vampire Slayer), Bella (Twilight), Sookie (True Blood), and Elena (The Vampire Diaries), to name very few, tried to convince us that vampires were where it’s at. They didn’t even need to try, all people really want is time, and that’s what vampires have, infinite time. Perhaps that explains the obsession.

Richard Florida’s book Rise of the Creative Class traces a series of changes that have lead to the strength and development of the creative class. In his book he looks at common characteristics that are typically found among creative workers. He stresses the importance of location, job satisfaction and diversity in his research. But what really resonated with me was the way in which he talked about our relationship with time.vampire-films-banner-495wFlorida explains, “you can’t pump work out of creative people, assembly-line style” (Florida, 107). Each project takes time and thought, yet the demand for work is only increasing exponentially. This is forcing creative people, to be as efficient as possible, for as long as possible. As the creative industry is growing, we are adapting to cram as many things into each minute of our day as possible. Florida uses the term “time famine” (Florida, 129) to describe the feeling where you have various deadlines and projects tugging you in every which direction. Furthermore, the creative industry is characterised by its ‘flexible’ work schedule, while in reality maintaining the balance between your own routine and that of someone else’s can be more exhausting than working a standard nine to five job.

In the end, stretching our time, will lead us nowhere but burnt out somewhere down the line. Our time is being treated as an inexhaustible commodity, even though it isn’t. But where does that leave us, creative individuals? Probably in a pretty bad place, with a bleak future, right?


Florida talks about “clustering” (Florida, 193) in his book, wherein creative individuals flock together in specific suburbs and cities. Which to me seems like no coincidence, because what better way is there to maximise your time, than working collaboratively. In this way there is a clear correlation to the development of the creative class and the way in which society is aiding this change. By working collaborative, we enable ourselves to tackle much bigger projects, with much less effort taking our work much further. This will make the creative industry a more sustainable and attractive field to be part of, adding to the diversity and sustainability of the creative class.

“Vampire.” Wikipedia. Wikimedia Foundation, n.d. Web. 18 Oct. 2015.

“Vampires in Popular Culture.” Wikipedia. Wikimedia Foundation, n.d. Web. 18 Oct. 2015.

Florida, Richard L. The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life. New York, NY: Basic, 2002. Print.



  1. I chose Amaya’s page because she was the first to post and I also thought it was a great piece to read, but this is technically the third part of my blog post, if you’re reading this and you didn’t read the first two parts, just hit the link I’ve included.

    Anyway, I thought I would just put a few guidelines, nothing special.

    1. You have to click the hyperlink at the end, no saying you read the post on WordPress and you were done, this is a journey and staying in one place is not a journey.
    2. You don’t need to look at the content I’ve connected you to but it’s there for your enjoyment. Check it out if you have the time.
    3. Who ever comments first on the last section, I’ll get you a candy bar or snack of your choice for senior sem.
    4. Enjoy.

    So now that the official stuff is out of the way. Let’s continue.

    Please click ‘HERE’
    ( )
    to continue


  1. […] click ‘HERE’ to learn the rules. (Hint, look at the […]

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