Change in the Creative Age

Hollywood has been the central point of mainstream media since its conception, but now with the continued development of the Creative Age, the focal point of mainstream media may be shifting towards something else.  Maybe because I am part of a generation that spends all their time on the internet, but most of the conversation circulating around mainstream media has shifted a bit towards video streaming.  These include websites like YouTube, Netflix, and Hulu.

Video streaming is much more accessible and much cheaper than Hollywood is, and it is built upon the pedestal of internet’s invention.  Richard L. Florida writes in his book about creativity in the Creative Age, The Rise of the Creative Class, “[c]reativity involves distinct habits of mind and patterns of behavior that must be cultivated on both an individual basis and in the surrounding society”. (16)  Earlier in his book, he explains that though the shift from 1900s to the 1950s were more of a shift in terms of technological innovation, the time since 1950s has seen the evolution of society and the economy.  Combining two of Florida’s thoughts, we understand that though not many machines are still being created, it doesn’t mean that we can’t create anything anymore; instead we are building upon the primary and so on.  Evolution is how humans came to be today, and how our society is constantly changing.

Going back to video streaming, we see a disruptive innovation.  Many of my peers would say they choose video streaming subscriptions like Netflix because it is more affordable and it is instantaneous, there wouldn’t be a need to wait a week for the next episode.  Of course this survey is limited to my friend group, but understanding that video streaming is indeed becoming a preferred choice in mainstream media.  Orange is the New Black, House of Cards, and other Netflix Original shows have been created in order to utilize the interest in Netflix creating competition between other networks.  The creative economy is essentially reorganizing social hierarchies and changes “composition of existing ones and creating new ones”. (35)  Is our social hierarchy changing?

I think so—it really does seem like our social and economic norms are constantly evolving.  Since the development of smartphones, we are putting television and viewable content on different types of media, making it more accessible.  Accessibility to Wi-Fi and materials online have gotten easier.  Now we have the Cloud system where we don’t have to carry around a chunky, portable hard drive, so where would our creative drive take us next?  Shall we take a trip in the DeLorean?  Not only have our technological innovations advanced further, our society has also evolved in so many ways. If you take a person from the 1950s, or 1989 even, this individual would be confused about how social interactions are carried out.

Trying to find a job in this Creative Age would prove to be difficult because, based on this book, we can’t be stagnant in our positions as creative individuals.  Like I conveyed in this blog post, we are constantly change, constantly evolving, and as Richard Florida emphasizes, constantly creating.

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