Wong Fu Productions— Using Patreon to Connect and Suceed

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Wong Fu Productions Team


Meet Wong Fu Productions— an Asian American filmmaking group that creates web content with the help of us, the consumers. Using the crowdfunding platform “Patreon,” Wong Fu Productions is able to receive money that fans choose to donate in order to help fund the production. They in turn release special and unlockable content that is only available to those who pay. Technically, Wong Fu Productions are up against the film industry, but they are positioned in such a way that they made themselves invaluable in the eyes of their fans for what they produce, how they produce, and the effects that it has on the fans.

First, they are frankly a niche group. The fact that they are Asian American in a dominant and overreaching “white” society, has attracted many to their content, as they create content specific to the dilemmas and humors of the Asian American. This has insulated them and made them an attractive producer to spend money on. Second, they also mainly publish their content on YouTube, the most popular video sharing site in the world. In this way, many fans are still able to watch some content that is free to all, regardless if they chose to contribute to the Patreon or not. They can still feel engaged as they comment and discuss how they enjoyed the content with other like-minded users, being part of a community. This then spills into the final point— the assumed effect on the consumer. Because their market is so niche and because the producers seem so available and close-knit with the fans, the fans feel a sense of belonging and even understanding, and this prompts fans to give money in support of Wong Fu Productions.

In this way, their Patreon usage breaks down barriers to entry and allows them and other producers to take creative endeavors into their own hands, without the “middleman” per se. It can be argued that the relationship that a fan who supports through a creators Patreon is stronger than one who just pays for a movie ticket, because with Patreon, the consumer knows exactly where the money is going— to their beloved creator— and they know that they will be rewarded for their loyalty in return. Using this crowdfunding service, Wong Fu Productions can go on forever, as they tapped into the secret that every creator now seems to understand— “To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.”

Check out their Facebook, Twitter and Instagram pages.

Kelly, Kevin. “1,000 True Fans”. 2008. PDF File.

“Wong Fu Productions Team” https://www.wongfuproductions.com/team/. JPEG File.

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