KiDULTHOOD: A SUCCESSFUL FRANCHISE

Summary

The KiDULTHOOD, AdULTHOOD and BrOTHERHOOD are part of a trilogy written by Noel Clarke. The trilogy revolves around the lives of teenagers in West London, teenagers turning to adults in Adulthood and adults in Brotherhood. The first movie follows a group of teenagers in West London and their problems with bullies at a high school. It also heavily revolves around how some of the drug movers in the area hire young kids to move drugs and commit crimes.

One of the main characters commits a crime in the movie and is sent to prison. Adulthood centers around the life of a main character outside of prison and how he adjusts back into society. 

After the popularity of KiDULTHOOD (2006) and AdULTHOOD (2008) BrOTHERHOOD was released in 2016. The BrOTHERHOOD final movie of the trilogy was set in modern times and helped close of a lot of revenge the other characters felt towards one another.

Brotherhood: Movie Poster

Why the franchise was successful?

This Trilogy was successful as a franchise as it featured the same characters throughout the trilogy. We see the problems start in the first movie when the characters are much younger and we keep watching as we want to see how those problems progress. 

In Johnsons reading he says “key to a successful franchise is continuing relations” (Johnson, 37). I believe that is also true in this franchise as without these main characters being in it. It wouldn’t nearly be as successful.

Brotherhood – Trailer

The trilogy also focuses heavily on issues that kids in the inner-city face as they grow up. The way kids in poor communities are surrounded by money yet are struggling. I think thats something many kids that grow up in these areas can relate to. I think the movies were also a success as a lot of British movies avoid subjects like this.

UK Grime music and it’s support from US Rap artists like Drake really helped to shine a light on some of these UK creative industries. Stormzy a South London Grime Artist was even featured in the movie. That is why I believe Brotherhood was such a success. Johnson says “reaching new consumers, and immersing existing fans in the world of their favorite franchise” (Johnson, 65) and I really believe that is what the final film in the trilogy did for the franchise. It helped broaden an audience to these films through the rise of grime music internationally.

Sources

Johnson, Derek. Media Franchising: Creative License and Collaboration in the Culture Industries. New York University Press, 2013.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: