How to Win the Game of Advertisements

What is a magazine? For Brooke Duffy, author of Remake, Remodel: Women’s Magazines in the Digital Age, the answer is multifaceted. Starting with the “Big Six” magazines of the early twentieth century, Duffy outlines the history of the “glossy,” tracking the transformations of the medium over time and the influence of digital culture on its […]

And the award for Best Visual Effects goes to…who cares?

You never hear about which film got the Oscar for Best Visual Effects. If you do, it’s because you accidentally unmuted the TV at the beginning of the ceremony where they hand out the awards for smaller accomplishments before announcing the accolades that most viewers tuned in to see: Best Actress, Best Actor, and Best […]

If You Like Privacy Invasion, You May Also Enjoy: Streaming’s Influence on Pop Culture

For decades, consumers looking for a distraction at dinnertime or a new sitcom to follow were forced to invest in a television set and all the stations that came along with it. Networks benefitted from this form of broadcasting; in splicing on-air programming with ad content, these TV companies were able to generate massive amounts […]

Behind the Scenes: The Future of Marketing to Young People

When it comes to making movies, marketing is half the battle, during the digital age at least. As Robert Marich describes in his book Marketing to Moviegoers: A Handbook of Strategies and Tactics, creative advertising has drastically transformed since the first half of the twentieth century, when movie theaters would lead their own marketing efforts […]

Mutant Freaks and Movie Geeks: How Franchises Harness the Power of Niche “Nerd” Communities

Film franchises are not all action figures and video games; there is a complex web of financial agreements underpinning the lucrative Hollywood industry. According to author Derek Johnson in his book Media Franchising: Creative License and Collaboration in the Culture Industries, film franchises have not always been the moneyhouses they are today. The practice claims […]

What’s Your Favorite Scary Movie?: Marketing the Horror Film

When it comes to the film business, marketing is half the battle. A film with even the hardest Hollywood hitters could not make it out of the gate without some publicity to fuel its exhibition run, a fact that was readily apparent to leaders of the indie movement in the 1990s. According to Alisa Perren […]

The One Where They Go On Strike: Friends, Netflix and the Value of Reruns

The lack of respect shown to television writers by the entertainment industry remains, to me, unfathomable. With networks struggling to attract new, dedicated audiences, one would think that the value of a good writer would be of the utmost importance. While directors and producers bring the words on the page to life and imbue typed […]