BasicLee’s Unique Balls

In 2016, Lee Chipman, a Massachusetts mother of six, opened up her Etsy shop, “It’s Basic Lee Designs”, after encouragement from friends and family. Lee was known in her town for her festive, homemade felt garlands and unique decorations, and eventually selling them to friends and neighbors by request. Lee has totaled 114 sales, most of […]

1,000 to 1: Etsy and the Modern Artisan

Since the refinement of the assembly line during the Industrial Revolution, the personalization of manufactured goods has suffered for the sake of decreasing time being produced and increasing quantity consumed. “Handmade” and “personalized” have transformed from being manufacturer’s mission statement to buzzwords. These are hooks used to reel in customers with the fantasy that they […]