Is Disney Still On Top?

    According to Jennifer Holt’s book, Empire of Entertainment, Walt Disney dominated the box office since nearly 1984 when Jeffrey Katzenberg left Paramount to lead Disney. Holt calls this a renaissance period for Disney. Between 1991 and 1996, Disney was still top of the box office and Warner Bros. was the only other close […]

Sequels Everywhere: Contextualizing the Fast-Burn of Recent Blockbuster Films

On July 30th, 2008, Zach Beane published a series of interactive stream graphs that display the box office earnings of major Hollywood films on a weekend-to-weekend basis. These graphs offer some interesting insight into the box office trends of a given year, especially regarding the staying power of certain films over others. Indeed, this ongoing struggle […]

“If the Advertising is Right and the Budget is Big Enough…”

This week’s reading, Marketing to Moviegoers, by Robert Marich, discusses the marketing strategies used by both major studios and independent filmmakers. Though there are countless tactics mentioned in this book, there were three that stuck out to me: