Identity Crisis

  Within the 21st century, technologies have been fused permanently within our daily lives, making it near impossible to imagine a day without simple interaction. Most people use the internet to browse and buy, use their smartphones for maps and games, and within film, we immerse our minds into the story of the screen. When […]

Responsible Reception: The Importance of an Active Audience

Growing up, my parents would always tell me just how lucky I am for growing up in time when we have so much available at the press of a button. Born in the 1950s, they grew up with the major networks: NBC, CBS, and ABC. They watched whatever was on when it was on because […]

The Technological Cycle and the Video Game Industry

Tim Wu’s book, The Master Switch: The Rise and Fall of Information Empires, explores the cycle of new technology, in which there is always the potential for something new to come around the corner and usurp power from the current prime technology. For example, when the telephone was invented, the use of telegraphs decreased, and […]

Advertising, EVERYWHERE!

The movement from television to digital platforms has afforded consumers to be in more contact with producers, but how pervasive are these platforms? In an age of consumer technologies, producers are trying to play ‘catch up’ with these new tech-savvy audiences, and this usually results in pervasive attempts across all media. William Boddy’s article, “‘Is […]