BasicLee’s Unique Balls

In 2016, Lee Chipman, a Massachusetts mother of six, opened up her Etsy shop, “It’s Basic Lee Designs”, after encouragement from friends and family. Lee was known in her town for her festive, homemade felt garlands and unique decorations, and eventually selling them to friends and neighbors by request. Lee has totaled 114 sales, most of […]

Commodifying “Vintage”

Upon opening the Etsy homepage, the viewer is greeted with the following pitch: To me, handcrafted, custom, and unique all go hand-in-hand. So on a site that generally promotes individual creators marketing their original content, where does “vintage”, or resale, fit in? While exploring the “vintage” tab (located on the extreme right of the drop […]

The End of BIG and the Beginning of BIGGER

If you google “Etsy success stories” on google, you get about 994,000 results. Hella Ganor Jewellery is one of those success stories. The store opened on Etsy in 2015.  It uses both handicraft elements and 3D printing during any single process to produce unique and inspiring jewellery, often in their signature continuous, geometric flow.  However, […]

It’s Nerf or…Something Cooler!

So while perusing through Etsy, Patreon, and The Grommet,  one of the things that tickled my fancy were Nerf guns. It’s essentially a brand of foam dart guns that kids or bored adults get to shoot other kids or co-workers with. In my case, all my fellow Resident Advisers have purchased themselves a Nerf gun […]

The End of Big Cookie Cutter: How a 3-D Printer in Kansas is Helping to Bring Down Big Business

Brittney and Kyle Boe, a couple from Wichita, Kansas, have turned a single 3-D printer into a small cookie cutter empire. These two run the Etsy shop BoeTechLLC which they founded in May 2013. This shop specializes in “Literary, Anatomical, and Custom Cookie Cutters” that they design and print in-house. Want a cookie cutter shaped like […]

1,000 to 1: Etsy and the Modern Artisan

Since the refinement of the assembly line during the Industrial Revolution, the personalization of manufactured goods has suffered for the sake of decreasing time being produced and increasing quantity consumed. “Handmade” and “personalized” have transformed from being manufacturer’s mission statement to buzzwords. These are hooks used to reel in customers with the fantasy that they […]