Viacom – TV Marketing from Childhood to Adulthood

In Empires of Entertainment, Jennifer Holt reveals that only “six conglomerates dominate the global media marketplace” (Holt 2).  One of those conglomerates – and, I argue, one of the more damaging ones – is Viacom.   The major step that brought Viacom to level of media-conglomerate that it is today was the Paramount-Viacom merge that occurred in 1993. […]

The Monopoly in the Home: Television Regulations – 1950’s to Now

There’s a lot to consider when you talk about the world of entertainment and the companies and conglomerates that run the industries that comprise that world. Jennifer Holt’s book, Empires of Entertainment, touches on many of these industries, their major players, and the history of their regulations and rules. One area that’s been all the […]

It’s Golden Again in America: Ronald Reagan and Hollywood

Jennifer Holt’s Empires of Entertainment explores the workings of deregulation and media conglomeration within the media industry during the 1980s and first half of the 1990s.  Her work focuses on a period of time booming with industry-altering mergers and policy changes. Despite its importance to the creation of the industry as we know it today, […]

Work It Out: Company Culture and the Construction of Entertainment Empires

In her book, Empires of Entertainment: Media Industries and the Politics of Deregulation, Jennifer Holt discusses the development of broadcasting networks and cable in the modern age, specifically focusing on the process of deregulation. Beginning with the presidency of Richard Nixon in 1969, the elimination of regulatory rules that limited entertainment companies’ ability to integrate […]