From Drive-Thrus to iPhones

You walk through the big glass doors, the blast of cold air hits you in the face, the sent of popcorn and that old dewy carpet sneak through your nostrils. The bright lights make the deep red interior draw you in, the loud noises from all directions through your attention every which way. Then you […]

Vertical Integration: A Timeless Strategy

When a viewer tunes into their favored streaming service to watch something, they may not realize the powerful strategy being used for profit. That strategy is called the process of “vertical integration.” In Jennifer Holt’s Empires of Entertainment, she refers to it as “ownership of all phases of a business from production to distribution and […]

The Endless Search for Market Control

Basic cable was a main source of entertainment, but there has been a shift in how one sources their entertainment and how they’re viewing it. Everyone has Netflix these days (or you have the login from a friend of a friend), streaming platforms like Netflix, HBO, Sling TV, Youtube TV, Amazon Prime, Hulu, etc have […]

“Empires of Entertainment”: The War on Studios

HBO, the premium TV network that made its debut in 1972, harbors some of TV’s most groundbreaking and renowned programs. Over the past few years, it has gained even more attraction due to the popularization of shows such as Game of Thrones, and the many additional features that come with the HBO packet, such as […]

Change in the Creative Age

Hollywood has been the central point of mainstream media since its conception, but now with the continued development of the Creative Age, the focal point of mainstream media may be shifting towards something else.  Maybe because I am part of a generation that spends all their time on the internet, but most of the conversation […]