Disney: Growing a small business to a multibillion dollar franchise

Walt Disney created the first generation of Disney Princesses in 1937-1959, targeting girls and children while establishing the importance of ‘True love’s first kiss’ and ‘A happily ever after.’ The Disney Princess franchise is a media and toy-line owned by The Walt Disney Company. In 2001, Andy Mooney became Chairman of Disney Consumer Products, and created […]

A Smaller Scale Franchise

I can still remember the first time I watched M. Night Shyamalan’s Unbreakable, Ironically I had just watched my favorite film at that time X2: X-Men United the day before; I was expecting another action packed and spandex filled superhero film but received quite the opposite. Unbreakable was a dark and gritty realistic superhero film […]

Influencers: Brand Ambassadors in the Tech Era

Many may say being a social media influencer is not a real job. Turns out being an influencer is one of the most trendy jobs to have today. What is an Influencer? “A user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience’s […]

Commodifying “Vintage”

Upon opening the Etsy homepage, the viewer is greeted with the following pitch: To me, handcrafted, custom, and unique all go hand-in-hand. So on a site that generally promotes individual creators marketing their original content, where does “vintage”, or resale, fit in? While exploring the “vintage” tab (located on the extreme right of the drop […]

How Batman and the Bros. Modeled Media Conglomerates

The media industry was sent into a frenzy when Time, Inc. and Warner Communication’s Inc. announced a merger between the two media giants, right on the heels of Warner Bros. release of Batman in the summer of 1988. The film possessed not only a chart-topping soundtrack, but also the first of many successful DC Comics character […]

A Cinematic Pioneer

Garth Drabinsky set the standard for what we consider to be a modern movie theatre experience. He is the pioneer that used the separation between theatre exhibitions and distributors to his advantage in making theatres into his own spectacular experience. Historically, theatres were considered to be palaces, beautifully decorated and a place for the kids […]

Conglomeration Rule

    The Conglomerate Rule The 1930s and ’80s have never been closer. Though your first thought was probably to deny any connection between the deeply distant decades, these eras parallel each other more than we would like to admit. Obsessions with underground clubs, flashing lights, and cocaine as well as the looming presence of […]