The Paradox of Neoliberalism

When reading Empires of Entertainment (Holt) I was struck by one particular quote; “Robert Britt Horwitz explains in The Irony of Regulatory Reform (1989) that deregulation incorporated a “surprisingly heterogeneous” political coalition that was aligned against continued government regulation.” (Holt, 12) The phrase “surprisingly heterogeneous” regarding the state of media landscapes rings true even almost […]

In the Form of Crunching Numbers: Data at Its Most Inisidious

“The 21st Century is a digital book… Your bank records, medical histories, voting patterns, emails, phone calls, your damn S.A.T. scores… [the] algorithm evaluates people’s past to predict their future.”

A Closer Look at the Disney vs. Netflix Debacle

Jennifer Holt remarks in her book Empires of Entertainment that “just six conglomerates now dominate the global media marketplace, sharing the common traits of convergence, consolidation, and a major international presence along with the apparent drive to ‘control everything’…” (2) Disney is one of these six key players—as has been remarked upon in other posts […]

The Success and Failure of the Movie Sequel

When you think of movie sequels, does the word profit come to mind? When you begin to type into Google “why do sequels…”, the first word the site suggests to complete the sentence is “fail”, so for most people, the answer to that question is probably no.  Yet it generally depends on the franchise, as […]

Mutant Freaks and Movie Geeks: How Franchises Harness the Power of Niche “Nerd” Communities

Film franchises are not all action figures and video games; there is a complex web of financial agreements underpinning the lucrative Hollywood industry. According to author Derek Johnson in his book Media Franchising: Creative License and Collaboration in the Culture Industries, film franchises have not always been the moneyhouses they are today. The practice claims […]

My Take on Media Franchising, Basic Franchising & Sharing Worlds

Media franchising is a topic that is extremely significant in the field of economics and it is something that is done by many varieties of businesses. One kind of business that franchising can be seen in is the film industry. The ultimate Avengers (2012) film demonstrated franchising by bringing together different filmmakers for projects market […]