Another Take on Synergy

What it is? Where do we see it? And how has it influenced our access to media? The first image that appears in my mind upon hearing the word synergy, is the act of working together. I think about that harmonious scene from Elf  when the camera zooms onto the table in the middle of Santa’s work shop […]

My Take on Media Franchising, Basic Franchising & Sharing Worlds

Media franchising is a topic that is extremely significant in the field of economics and it is something that is done by many varieties of businesses. One kind of business that franchising can be seen in is the film industry. The ultimate Avengers (2012) film demonstrated franchising by bringing together different filmmakers for projects market […]