Disney: Growing a small business to a multibillion dollar franchise

Walt Disney created the first generation of Disney Princesses in 1937-1959, targeting girls and children while establishing the importance of ‘True love’s first kiss’ and ‘A happily ever after.’ The Disney Princess franchise is a media and toy-line owned by The Walt Disney Company. In 2001, Andy Mooney became Chairman of Disney Consumer Products, and created […]

Gender Appeal, Reality TV and the Kardashian Franchsie

While looking for various franchises to evaluate the extent of which franchises control the media, I was reminded of the constant news and updates about the Kardashian family. Although not completely directed to just media franchising, but the Kardashian family has created a large retail franchise. Among their many family members and many outlets, they have […]