Cultural Homogeneity

Tim Wu, in The Master Switch, explains that “the age of ‘mass media’ upended by cable television was … a period of unprecedented cultural homogeneity” (214). This quote drove me to want to look at how cultural homogeneity may still exist in the present day. I cannot argue against Wu when he explains that, “since the 1980s, […]

Responsible Reception: The Importance of an Active Audience

Growing up, my parents would always tell me just how lucky I am for growing up in time when we have so much available at the press of a button. Born in the 1950s, they grew up with the major networks: NBC, CBS, and ABC. They watched whatever was on when it was on because […]

The Battle of Conglomerates: Android vs. Apple

Team Android or iPhone? It’s been the age-old question for years… well, since 2008 when the first Android phone was released. As soon as the Android was announced, Steve Jobs trashed it in the New York Times. “Android hurts [Google] more than it helps them . . . it’s just going to divide them and […]

Will History Repeat Itself?

Humans have been curious creatures throughout the beginning of time. For it is almost as if we have an unspoken duty to discover more about everything as much as we possibly can. Now don’t get me wrong there are things in life I rather not known about, but whether I choose to discover it myself, […]

Disruptive Innovation and the Fight Against Monopolies

The cycle of creative innovation never ends. Everyday, new technologies are being developed and sold to consumers for profit, yet that doesn’t stop big businesses from attempting to halt its production or consumption. This “cycle” that Tim Wu describes in his book The Master Switch, acknowledges the constant ebb and flow of connectivity in the […]

Out with the old and in with the new

While reading The Master Switch by Tim Wu, it didn’t take long for me to question the past, present, and future of communication technologies. The telephone, radio, and film industry have struggled with competition issues and have all endured a rise and fall within their development. The telegraph to the phone, the phone to the […]

An Outsider’s Perspective

As a double major in Anthropology and Film and New Media, Tim Wu‘s discussion of the outsider inventor was the point that stood out to me most in The Master Switch. So what does an outsider’s perspective bring to the table of invention? Wu explains the outsiders perspective as having “innovative distance”, “the importance of […]