Garth Drabinsky set the standard for what we consider to be a modern movie theatre experience. He is the pioneer that used the separation between theatre exhibitions and distributors to his advantage in making theatres into his own spectacular experience. Historically, theatres were considered to be palaces, beautifully decorated and a place for the kids […]
From the Famous to the Unknown
November 1, 2017 by Leave a Comment
Growing up I can remember the day my mom’s best friend Shannon was accepted to be a member of the Screen Actor’s Guild. We were all almost as excited as the time she got the part as an extra in 27 Dresses, the scene she’s in shown below. But even though she is part of […]
Stay Traditional or Go Digital? Discussing the Future of Movie Trailers
February 25, 2014 by Leave a Comment
With the advent of advanced technologies, movie marketing has become much more challenging and hostile than it ever was. It now takes a studio a lot of efforts, creativity, and of course, money to get us, the audience, to pay $7.50+tax (at Providence Place’s IMAX, for example) for a movie ticket, and ideally, to purchase […]
