Viacom’s Empire History

Viacom is one of the top entertainment companies in the entertainment industry. Viacom began as a spin off media entertainment company from CBS in 1971. In the late 1970s and early 1980s, Viacom was becoming bigger and bigger with the strategy of merging with other programs. During this time, Viacom owned television and radio stations as […]

Viacom – TV Marketing from Childhood to Adulthood

In Empires of Entertainment, Jennifer Holt reveals that only “six conglomerates dominate the global media marketplace” (Holt 2).  One of those conglomerates – and, I argue, one of the more damaging ones – is Viacom.   The major step that brought Viacom to level of media-conglomerate that it is today was the Paramount-Viacom merge that occurred in 1993. […]

Work It Out: Company Culture and the Construction of Entertainment Empires

In her book, Empires of Entertainment: Media Industries and the Politics of Deregulation, Jennifer Holt discusses the development of broadcasting networks and cable in the modern age, specifically focusing on the process of deregulation. Beginning with the presidency of Richard Nixon in 1969, the elimination of regulatory rules that limited entertainment companies’ ability to integrate […]