Viacom’s Empire History

Viacom is one of the top entertainment companies in the entertainment industry. Viacom began as a spin off media entertainment company from CBS in 1971. In the late 1970s and early 1980s, Viacom was becoming bigger and bigger with the strategy of merging with other programs. During this time, Viacom owned television and radio stations as […]

Viacom – TV Marketing from Childhood to Adulthood

In Empires of Entertainment, Jennifer Holt reveals that only “six conglomerates dominate the global media marketplace” (Holt 2).  One of those conglomerates – and, I argue, one of the more damaging ones – is Viacom.   The major step that brought Viacom to level of media-conglomerate that it is today was the Paramount-Viacom merge that occurred in 1993. […]