Viacom’s Empire History

Viacom is one of the top entertainment companies in the entertainment industry. Viacom began as a spin off media entertainment company from CBS in 1971. In the late 1970s and early 1980s, Viacom was becoming bigger and bigger with the strategy of merging with other programs. During this time, Viacom owned television and radio stations as […]

What’s Your Favorite Scary Movie?: Marketing the Horror Film

When it comes to the film business, marketing is half the battle. A film with even the hardest Hollywood hitters could not make it out of the gate without some publicity to fuel its exhibition run, a fact that was readily apparent to leaders of the indie movement in the 1990s. According to Alisa Perren […]