BasicLee’s Unique Balls

In 2016, Lee Chipman, a Massachusetts mother of six, opened up her Etsy shop, “It’s Basic Lee Designs”, after encouragement from friends and family. Lee was known in her town for her festive, homemade felt garlands and unique decorations, and eventually selling them to friends and neighbors by request. Lee has totaled 114 sales, most of […]

Identities in Women’s Magazines

    Women’s magazines are in the identity business based on understanding demographics. While women’s magazines are themselves a genre, they seek niche audiences, marketing to specific tastes, creating a specified audience who will continue to be loyal to their magazine. In Chapter 4 of Remake, Remodel, “Rethinking Readership: The Digital Challenge of Audience Construction, Brooke […]