How to Win the Game of Advertisements

What is a magazine? For Brooke Duffy, author of Remake, Remodel: Women’s Magazines in the Digital Age, the answer is multifaceted. Starting with the “Big Six” magazines of the early twentieth century, Duffy outlines the history of the “glossy,” tracking the transformations of the medium over time and the influence of digital culture on its […]

Movie Marketing and Product Placement

Movie marketing is one of the many important steps in the movie business that must always be taken seriously. Robert Marich talks about the subject of movie marketing in his book, Marich’s Marketing to Moviegoers: A Handbook of Strategies and Tactics, and he reveals some interesting truths about it. One of the interesting facts that […]