Film and Digital Media

A multi-author discussion of the creative industries in the digital age

Mutant Freaks and Movie Geeks: How Franchises Harness the Power of Niche “Nerd” Communities

February 20, 2015 by Tyler Vendetti Leave a Comment

Film franchises are not all action figures and video games; there is a complex web of financial agreements underpinning the lucrative Hollywood industry. According to author Derek Johnson in his book Media Franchising: Creative License and Collaboration in the Culture Industries, film franchises have not always been the moneyhouses they are today. The practice claims […]

Filed Under: Film, Media Industries Tagged With: CBS, chris hemsworth, dreamworks, Franchise, Franchising, hasbro, Hollywood, Marvel, nerd, niche, romper room, star trek, strawberry shortcake, superhero, the avengers, Transformers, X-Men

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