Creative Industries & Their Citizens

While I did not fully grasp all of Jennifer Holt’s extensive Empires of Entertainment, I did find her commentary about citizens playing a role in shaping the future entertainment empires to be quite thought provoking. To me, too often I find myself forgetting that as a consumer of content, I have a direct role in […]

How Instagram Is a Creative Industry

With every innovation comes the capacity to do something new. The invention of the pen and paper made it plausible for nearly anyone to write, the smart phone afforded its users the ability to easily photograph, and the development of Instagram, the widely used social media platform, not only made it possible for its users […]

Influencers: Brand Ambassadors in the Tech Era

Many may say being a social media influencer is not a real job. Turns out being an influencer is one of the most trendy jobs to have today. What is an Influencer? “A user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience’s […]

Two Worlds Merge: Social and Professional Life Online

As I’m getting ready to go out in the ‘real world,’ I find myself coming to the conclusion that working in the creative industry will not give me a stable job or a position with constant hours or tasks. As Mark Deuze points out in Media Work, “it is important to note here that this […]

If You Like Privacy Invasion, You May Also Enjoy: Streaming’s Influence on Pop Culture

For decades, consumers looking for a distraction at dinnertime or a new sitcom to follow were forced to invest in a television set and all the stations that came along with it. Networks benefitted from this form of broadcasting; in splicing on-air programming with ad content, these TV companies were able to generate massive amounts […]

Dark Horse: The Marketing Strategies of Cloverfield (2008)

Advertising and marketing are the bread-and-butter of our consumer economy, as made clear in Marketing to Moviegoers: A Handbook of Strategies and Tactics by Robert Marich. Through a twisted synergy of the two, we are barraged with overt and subliminal messages all begging us to buy something of variant value. These two professions are also […]

The Affect of Digital Media & Streaming

I remember there was a time where I would only use the computer for class assignments that were required to be typed in Microsoft Word and then I would end up spending most of my time watching TV. Later on this did not continue as I started spending more time on the computer watching things […]