With Great Power Comes Great Responsibility (to please the fans and not be greedy)

The last decade has redefined the capabilities of a movie franchise with the Marvel Cinematic Universe (MCU). In an unprecedented cinematic event, The Avengers (2012) was a culmination of five years of stand-alone superhero films starting with Iron Man (2008) in which all those heroes fought side by side in a big budget production. Seeing […]

“America for Sale!” or Japan was Engaging in Normal Mass Media Strategy but the U.S. is Racist

At the start of the 90’s, Hollywood was facing a crisis. For a long time, Hollywood had been alone (or at least thought it was alone) as a giant in the film industry, untouched by outside forces. Hollywood had become as American as apple pie. And yet, companies from across the globe were beginning to […]

The Newest Hottest (and most controversial) Spike Lee Joint

In Chapter Four of Robert Marich’s Marketing to Moviegoers: A Handbook of Strategies and Tactics (3rd Ed.), entitled “Marketing in Digital Media”, Marich promptly explains, as according to F. Scott Fitzgerald’s unfinished novel The Last Tycoon, that “the whole equation” of movie marketing (in the digital age) is multivariable and perhaps no longer fully fathomable (Marich, 112). […]