
In Empires of Entertainment, Jennifer Holt reveals that only “six conglomerates dominate the global media marketplace” (Holt 2). One of those conglomerates – and, I argue, one of the more damaging ones – is Viacom. The major step that brought Viacom to level of media-conglomerate that it is today was the Paramount-Viacom merge that occurred in 1993. […]