The Last of Us Work So Well Together

In 2013, Naughty Dog and Sony Computer Entertainment partnered together to create The Last of Us. It was a story driven game about a cynical, grizzled smuggler named Joel and his newest cargo, 14 year old Ellie, traversing a world ten years after a mutated fungus kick started the zombie apocalypse. Despite the familiar premise, […]

Mergers: A Strategic Weapon

In current years, merging and acquisition (M&A) activity in TV broadcasting and distribution has been searing up. Consolidation in these industries follow a cyclical pattern, with economic and regulatory policies accelerating or slowing down. A mixture of vertical and horizontal integration and conglomeration, more accurately describes the shifts in political economy and regulatory policy. Below […]

High School Musical: Putting Energy into Synergy

  High School Musical (2006) captures the hearts of a wide audience. The film speaks to children and adults, music and film lovers, teen drama enthusiasts and many more audiences. This ability to capture the hearts of many, is an example of a film that takes advantage of a term called “synergy“. Jennifer Holt, the […]

The Illusion of Choice

The vertical integration of Disney purchasing 21st Century Fox connects well with Holt’s Empires of Entertainment.  Much like when Regan left office in 1989, today’s media industry is adapting through purchases and mergers.  Though mergers and purchases are frequent in today’s media environment, they are not always beneficial to the industry as a whole.   Disney […]

Another Take on Synergy

What it is? Where do we see it? And how has it influenced our access to media? The first image that appears in my mind upon hearing the word synergy, is the act of working together. I think about that harmonious scene from Elf  when the camera zooms onto the table in the middle of Santa’s work shop […]

How Blockbuster Failed to Adapt

Before streaming services dominated the media consumption market, brick-and-mortar stores existed where people could go to rent DVDs and VHS tapes. In 1977, the first video-rental store was opened. Video rental stores quickly grew in popularity and became a massive revenue source for the movie industry. And “by 1992, Blockbuster was the undisputed video-rental leader” […]

A Real Life Game of Monopoly

I consider myself a Disney fan. I grew up watching all the old 90s animated films, the cartoons, Disney Channel, heck I even went to Disney World…four times. But it never dawned on me how far-reaching the Walt Disney Company was in my media consumption until just a few years ago, when a new episode […]