Writer denied credit for Thor: Ragnarok

The purpose of writers guild of America is to negotiate contract terms with writers for movies and shows. Writers should be paid for their work ethically but the guild is a contract and whatever the contract states, should it be followed? Credits are an indicator to who did the most of the work on a […]

Marketing to Moviegoers

This past weekend, I had the misfortune of deciding to watch Thor 2: The Dark World. While reading Robert Marich’s Marketing to Moviegoers, I was reminded of the film’s misleading promotional strategies and my own disappointment upon watching – the film was completely dissimilar to my expectations and standards (which is a shame, since I tend to dig […]

Movie Marketing and Product Placement

Movie marketing is one of the many important steps in the movie business that must always be taken seriously. Robert Marich talks about the subject of movie marketing in his book, Marich’s Marketing to Moviegoers: A Handbook of Strategies and Tactics, and he reveals some interesting truths about it. One of the interesting facts that […]