Mutant Freaks and Movie Geeks: How Franchises Harness the Power of Niche “Nerd” Communities

Film franchises are not all action figures and video games; there is a complex web of financial agreements underpinning the lucrative Hollywood industry. According to author Derek Johnson in his book Media Franchising: Creative License and Collaboration in the Culture Industries, film franchises have not always been the moneyhouses they are today. The practice claims […]

Movie Marketing and Product Placement

Movie marketing is one of the many important steps in the movie business that must always be taken seriously. Robert Marich talks about the subject of movie marketing in his book, Marich’s Marketing to Moviegoers: A Handbook of Strategies and Tactics, and he reveals some interesting truths about it. One of the interesting facts that […]

Marketing: The Battle for the Mind of the Moviegoer

Marketing movies towards the public is an art form, and such is shown throughout this past Marich reading, in which Marich describes the exhaustive means through which movies are marketed, which in the end wind up costing the same, if not more than the cost of producing the movie. According to Marich, depending upon the […]

Transformers, Bronies, and Gundams: Media Franchises and Fandom

Johnson’s work Creative License and Collaboration discusses at great length the intricacies of franchising in the context of modern media. His discussion at one point touches upon the role of franchising in 1980s children’s programming, an idea which reminded me of our discussion in class over the role of product placement in entertainment media such […]

Franchises, Films and Video Games

Derek Johnson’s Media Franchising: Creative License and Collaboration in the Culture Industries shed new light on the franchises we can’t help but avoid in today’s society. To illustrate how franchises can be a means for celebration, an anonymous fan writes “I’ll almost certainly get Lost and any Indiana Jones games, just out of love for […]