Disney: Growing a small business to a multibillion dollar franchise

Walt Disney created the first generation of Disney Princesses in 1937-1959, targeting girls and children while establishing the importance of ‘True love’s first kiss’ and ‘A happily ever after.’ The Disney Princess franchise is a media and toy-line owned by The Walt Disney Company. In 2001, Andy Mooney became Chairman of Disney Consumer Products, and created […]

The Paradox of Neoliberalism

When reading Empires of Entertainment (Holt) I was struck by one particular quote; “Robert Britt Horwitz explains in The Irony of Regulatory Reform (1989) that deregulation incorporated a “surprisingly heterogeneous” political coalition that was aligned against continued government regulation.” (Holt, 12) The phrase “surprisingly heterogeneous” regarding the state of media landscapes rings true even almost […]

The Magic of Disney

Like many others, I grew up watching Disney films. Year after year I would fall in love with these animated films where magic was real and, sometimes, animals could talk. I would gush over the Disney princesses – even deciding that my favorite princess was Aurora from Sleeping Beauty due to the three fairies watching […]

Is Disney Still On Top?

    According to Jennifer Holt’s book, Empire of Entertainment, Walt Disney dominated the box office since nearly 1984 when Jeffrey Katzenberg left Paramount to lead Disney. Holt calls this a renaissance period for Disney. Between 1991 and 1996, Disney was still top of the box office and Warner Bros. was the only other close […]