Ultimate Insiders: Supernatural, Fandom and Viewer Gratification

Through reading the many essays surrounding fans, fandom and Supernatural, I have come to realize just how large of a role the show has played in my own life. There was an Entertainment Weekly magazine released in 2005 that had a removable, interactive ad featuring the infamous Impala and revved up upon opening. At 12 […]

Remake, Refine: A Brief Analysis of Refinery29

It has been incredible to watch as women’s publishing – or publishing for women and publishing of women – has grown from the arguably low-browedness of Cosmopolitan, Seventeen and People to include the empowering and still feminized likes of Jezebel, For Harriet and Refinery29. I remember being a child and remarking at the profound stupidity […]

La Vie Filmique // L’Objectif Numérique: The Visual Magic of Modern Blockbusters

Admittedly, it was a pleasant surprise to observe so many connections between Stephen Prince’s Digital Visual Effects in Cinema and the reading/facilitation last week in which we discussed the cinematic old versus the filmic new. The semantics of Prince’s facts and assertions are what held my attention the most, beginning with his mention of George […]

Dark Horse: The Marketing Strategies of Cloverfield (2008)

Advertising and marketing are the bread-and-butter of our consumer economy, as made clear in Marketing to Moviegoers: A Handbook of Strategies and Tactics by Robert Marich. Through a twisted synergy of the two, we are barraged with overt and subliminal messages all begging us to buy something of variant value. These two professions are also […]

Crowds Contra Creativity and the Re-Imagination of Media Franchises

The schema for media franchising in America leaves a lot to be desired when observed closely. Derek Johnson, the author of Media Franchising: Creative License and Collaboration in the Culture Industries, extensively outlines the evolution of conglomeration and franchising in a Hollywood context. As a disclaimer, Johnson states that the variety of sources he interviewed […]

Bob, Harvey and Quentin Unchained

My lesson from Alisa Perren’s Indie, Inc: Miramax and the Transformation of Hollywood in the 1990s was two-fold: I learned that the Weinstein Bros. made Miramax the enormous success that it was and that they are also responsible for kick-starting Quentin Tarantino’s now sensational career. Considering their current cult following, it seems odd to recall […]

Heroes, Villains & Corporate Interests

Littleton’s TV on Strike struck an agitated chord in me as I remember the effects these protests had on what little television I was invested in at that point. From 2007-2008, my absolute favorite shows consisted of Lost, Supernatural, House, Gossip Girl and most importantly, Heroes. Now, while Lost and Supernatural were certainly impacted by […]