Adobe Max: Riding the Artificial Intelligence (AI) Wave

I have gained extensive experience with Adobe over the years, and while I’ve acquired valuable knowledge, there’s a constant stream of exciting new techniques to explore as I enhance my multimedia skills and expand my digital portfolio. My initial introduction to the realm of digital art was through Adobe’s software, which I had the privilege […]

The Newest Art Form: Video Games

I know some people, gamers and non-gamers alike who would scoff, or maybe even crack up, at the sight of this blog post’s title. “Video games aren’t art,” they would argue, to which I would reply “so what exactly is?” In the times before technology, most art was tangible – a painting, a sculpture, a […]

Indiana Jones: The Influence for Adventure

Whether it be escaping a temple from a boulder or fighting off Nazi soldiers, nothing screams adventure more than the Indiana Jones franchise. It has always stood out as iconic for all that whip-cracking action. Indiana Jones is a household name, and people both old and young recognize it. With all this being said, it is […]

Has Back to the Future come to an end?

That is a question that many fans have been asking themselves for a really long time. The Back to the Future franchise craze started in 1985 with the release of the original Back To The Future movie. The science fiction-adventure comedy film not only became the highest-grossing film in 1985 but also became an international […]

The Hunger Games: A Showcase of Young Adult Anxieties

The media interests of those belonging to the young adult demographic have a tendency to appeal with the ethos, pathos, and logos associated with the generation of that age category. We see this within the trending smart phone applications, the binge-worthy Netflix series, and the films that actually get a 15-year-old Fortnite player out of […]

Mergers: A Strategic Weapon

In current years, merging and acquisition (M&A) activity in TV broadcasting and distribution has been searing up. Consolidation in these industries follow a cyclical pattern, with economic and regulatory policies accelerating or slowing down. A mixture of vertical and horizontal integration and conglomeration, more accurately describes the shifts in political economy and regulatory policy. Below […]

The death of compact discs and domination of streaming services

The first commercial compact disc (other wise know as a CD) was created in 1982. According to Statista, CD’s were at their peak in the 2000’s with a total of $943 million in sales, however since 2008 CD sales have dropped year-on-year 9.6 million dollars– a total of 80% in the past decade since the innovation […]

High School Musical: Putting Energy into Synergy

  High School Musical (2006) captures the hearts of a wide audience. The film speaks to children and adults, music and film lovers, teen drama enthusiasts and many more audiences. This ability to capture the hearts of many, is an example of a film that takes advantage of a term called “synergy“. Jennifer Holt, the […]

Vertical Integration: A Timeless Strategy

When a viewer tunes into their favored streaming service to watch something, they may not realize the powerful strategy being used for profit. That strategy is called the process of “vertical integration.” In Jennifer Holt’s Empires of Entertainment, she refers to it as “ownership of all phases of a business from production to distribution and […]

How Blockbuster Failed to Adapt

Before streaming services dominated the media consumption market, brick-and-mortar stores existed where people could go to rent DVDs and VHS tapes. In 1977, the first video-rental store was opened. Video rental stores quickly grew in popularity and became a massive revenue source for the movie industry. And “by 1992, Blockbuster was the undisputed video-rental leader” […]