Mergers: A Strategic Weapon

In current years, merging and acquisition (M&A) activity in TV broadcasting and distribution has been searing up. Consolidation in these industries follow a cyclical pattern, with economic and regulatory policies accelerating or slowing down. A mixture of vertical and horizontal integration and conglomeration, more accurately describes the shifts in political economy and regulatory policy. Below […]

The death of compact discs and domination of streaming services

The first commercial compact disc (other wise know as a CD) was created in 1982. According to Statista, CD’s were at their peak in the 2000’s with a total of $943 million in sales, however since 2008 CD sales have dropped year-on-year 9.6 million dollars– a total of 80% in the past decade since the innovation […]

High School Musical: Putting Energy into Synergy

  High School Musical (2006) captures the hearts of a wide audience. The film speaks to children and adults, music and film lovers, teen drama enthusiasts and many more audiences. This ability to capture the hearts of many, is an example of a film that takes advantage of a term called “synergy“. Jennifer Holt, the […]

The Illusion of Choice

The vertical integration of Disney purchasing 21st Century Fox connects well with Holt’s Empires of Entertainment.  Much like when Regan left office in 1989, today’s media industry is adapting through purchases and mergers.  Though mergers and purchases are frequent in today’s media environment, they are not always beneficial to the industry as a whole.   Disney […]

Vertical Integration: A Timeless Strategy

When a viewer tunes into their favored streaming service to watch something, they may not realize the powerful strategy being used for profit. That strategy is called the process of “vertical integration.” In Jennifer Holt’s Empires of Entertainment, she refers to it as “ownership of all phases of a business from production to distribution and […]

How Blockbuster Failed to Adapt

Before streaming services dominated the media consumption market, brick-and-mortar stores existed where people could go to rent DVDs and VHS tapes. In 1977, the first video-rental store was opened. Video rental stores quickly grew in popularity and became a massive revenue source for the movie industry. And “by 1992, Blockbuster was the undisputed video-rental leader” […]

Should Apple Music and Spotify Attempt to Become Vertically Integrated?

From reading Jennifer Holt’s Empires of Entertainment: Media Industries and the Politics of Deregulation, 1980-1996 it is clear to see that broadcast, cable, and film were clearly defined industries that competed with each other before they became interconnected with the rise of media conglomerates. As Holt puts it: “film studios combined with broadcast networks (Fox), […]