A multi-author discussion of the creative industries in the digital age
I love movies, but there’s nothing I hate more than the inescapable, in your face marketing campaigns that go along with them. Nowadays, we’re not only exposed to some of the more traditional marketing tactics of the magazine/newspaper, TV/radio and theatrical trailer variety, but the emergence of digital media outlets has created a whole new […]
With the advent of advanced technologies, movie marketing has become much more challenging and hostile than it ever was. It now takes a studio a lot of efforts, creativity, and of course, money to get us, the audience, to pay $7.50+tax (at Providence Place’s IMAX, for example) for a movie ticket, and ideally, to purchase […]
In Chapter Four of Robert Marich’s Marketing to Moviegoers: A Handbook of Strategies and Tactics (3rd Ed.), entitled “Marketing in Digital Media”, Marich promptly explains, as according to F. Scott Fitzgerald’s unfinished novel The Last Tycoon, that “the whole equation” of movie marketing (in the digital age) is multivariable and perhaps no longer fully fathomable (Marich, 112). […]
Robert Marich’s chapter “Marketing in Digital Media” from his wholesome and enlightening book, Marketing to Moviegoers: A Handbook of Strategies and Tactics highlighted the benefits, utilization as well as the risks for producers and distributors marketing through new media platforms. It is clear that new media is reshaping the way that companies are marketing films, as […]
This past weekend, I had the misfortune of deciding to watch Thor 2: The Dark World. While reading Robert Marich’s Marketing to Moviegoers, I was reminded of the film’s misleading promotional strategies and my own disappointment upon watching – the film was completely dissimilar to my expectations and standards (which is a shame, since I tend to dig […]
Chapter 2 of Marich’s Marketing to Moviegoers explores the research aspect to film marketing in great depth. Marich highlights several practices within the industry, such as focus groups, as well as problems such as the increased leaking of information. While reading the chapter, I found myself reminded of my experience with the marketing campaign for […]
In this week’s book, Marketing to Moviegoers: A Handbook of Strategies and Tatics, Robert Marich discusses the different ways that films are strategically marketed to moviegoers. In the first chapter, Marich goes in depth as to how movie trailers and teasers are constructed to gain a following before the film is even released in theaters. I […]
Movie marketing is one of the many important steps in the movie business that must always be taken seriously. Robert Marich talks about the subject of movie marketing in his book, Marich’s Marketing to Moviegoers: A Handbook of Strategies and Tactics, and he reveals some interesting truths about it. One of the interesting facts that […]
Film and Digital Media 